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A Plastic-Free Future

April 19, 2021 2 min read

Plastic pollution is everywhere, from the depths of the oceans to mountain peaks, from public walkways to the stomachs of birds. It is in the food we eat and in the air that we breathe.  "Plastic waste is now so ubiquitous in the natural environment that scientists have even suggested it could serve as a geological indicator of the Anthropocene era." (UN Environment Programme)

Building a plastic-free future is absolutely critical for the health of the planet and of humanity itself. This starts with finding real solutions to the problems created by our throwaway consumption habits.

Approximately eight million tonnes of plastic enters our water systems each year, amounting to the simply astronomical figure of 51 trillion particles annually. The largest culprit for individuals is, of course, single use plastic bottles. An estimated 7.7 billion plastic water bottles were consumed in the UK in 2018  (Water UK, 2018), with a very small fraction of these being later recycled. National Geographic estimates that 1 million bottles are sold per minute across the globe and that" single-use plastics account for 40 percent of the plastic produced every year."

The solutions often presented involve either consumers buying less bottled water, or replacing the plastic packaging with other single-use materials. But neither of these address the core problem. Our current economy is heavily based on a throwaway model, where products are designed to only last a short while and then be replaced. We both produce and throw away far too much plastic. The presence and function of bottled water in our society is a clear indication of this.

Bottled water plays multiple roles in our society. As a luxury item it is considered to be better quality than tap water and is widely employed in health and fitness; it is often advertised as an exotic and attractive product. But in other areas, bottled water is a necessity. In the case of water treatment problems, bottled water is the solution. It is delivered to areas hit by natural disasters and provided when water treatment facilities fail. 

In short: bottled water is pervasive in our society and the plastic packaging situation is out of control. A radical new solution is needed to create the possibility of a plastic free future. 

This is what the MCVD model strives to do. The innovative system reduces plastic bottle waste by providing high quality distilled water on tap. Distilled water is completely pure and it can have the desired minerals added to it, creating an in-home alternative to bottled water.

It is small, low maintenance and has no removable parts or filters. Through  innovative long-life mineral cartridges, the MCVD provides high quality mineral water without the need for plastic packaging. 

Long-Life Mineral Cartridges remineralise distilled water from our devices. One CWD cartridge produces the equivalent of 300 bottles of mineral water. These cartridges can be replenished with mineral media in the user's home, extending the life of a cartridge case, and producing 75% less CO2 than shipping fresh ones each time. 

The MCVD system is a game changer because it provides both a luxury and a practical alternative to bottled water.



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